SAMSUNG UNFOLD


Spot done at DE-YAN 
2018


Ogilvy approached DE-YAN asking us to create a film for the international spot unveiling the fold-able Samsung Galaxy 10. The list of deliverables included a 30second master film and 15sec cuts for out of home billboards in Times Square, Madrid, Paris, London, Milan, Singapore and more around the world. The main focus in this film was to combine the Korean and English type into one spot while showcasing the fold-ability of the new Galaxy 10.

Client: Samsung
Agency: Ogilvy
Studio: DE-YAN

Design and Animation: Luke Guyer, Edu Torres, Nil Serraïma.




Billboards



TIMES SQUARE .NEW YORK



PIAZZA DEL DUOMO . MILAN




CALLAO SQUARE . MADRID




THE HEREEN - SINGAPORE